August Road Entertainment is proud to have helped create a record breaking online campaign for Water.org, using scripted comedy as a tool to highlight the serious issues of the global water crisis. We worked closely with Dilated Pixels, YouTube, and the team at Water.org. Co-founded by Gary White and Matt Damon, Water.org is dedicated to solving the world water crisis – in our lifetime. So far, Water.org has positively transformed the lives of over 25 million individuals. The comedy campaign Matt Damon Goes on a Toilet Strike garnered over 10 million views and 900 million media impressions in weeks. By teaming up top YouTubers with film and television celebrities, we broke the mold for nonprofits. Top YouTubers who participated include Shay Carl, LivePrudeGirls, Wheezy Waiter, EpicLLOYD, and others. Celebrities include Sir Richard Branson, Jason Bateman, Josh Gad, Jessica Biel, Stan Lee, Olivia Wilde, and Bono. |
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